Page 12 - On The Move - Volume 16, Issue 3

ach year, the Atlanta International Auto Show welcomes thousands of attendees to the Georgia World
ECongress Center, showcasing the latest new vehicle offerings from over two-dozen manufacturers, while
also providing a fun, family-friendly environment that features special attractions, celebrity appearances
and more. The 37th annual installment of Atlanta’s Spring Thing was no exception, as many filled the nearly
500,000 square foot show space to check out some great rides and have some fun.

One of the great things about the Atlanta International In the midst of an ever-changing auto show landscape, the
Auto Show is that consumers actually have a chance to get Atlanta International Auto Show serves as a bridge between
behind the wheel and participate in the many Ride & Drive manufacturers and consumers, providing a low-pressure
events offered by various manufacturers. It’s one of the most environment for people to evaluate multiple makes and
important steps in the auto-buying process, and attendees models, all under one roof. Unlike larger shows, which tend to
regularly comment on the usefulness of the experience as be media focused, the Atlanta show is tailored to consumers.
part of their journey towards purchasing a new vehicle. And just how important is that? Manufacturers have indicated
that regional shows, like Atlanta, are responsible for providing
“The manufacturers that participated in this year’s show did an nearly 80% of all their auto show leads. Those are actionable
outstanding job,” remarked Shayne Wilson, President of the leads that can be converted to sales, and sales are ultimately
Metro Atlanta Automobile Dealers Association. “It takes a lot the goal.
of planning, design, and fabrication to create vehicle displays
that captivate attendees, and once again the manufacturers There’s lots of new cars, trucks and SUVs to see on the show
brought their A-game.” floor, and it might have been a little overwhelming, if not for
the special attractions provided for attendees, giving them

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