Page 20 - On The Move - 19.4

RECONDITIONING TRAINING

Do you know that there are over 26 million automotive reconditioning repairs performed annually
in the U.S. and Canada, making it a multi-billion dollar a year industry? Virtually every vehicle
in inventory (new & used) and every vehicle passing through your service and collision center
has a blemish, a chip in the windshield, a scuff on the bumper, oxidized headlights, a tear in the

seat, or at least one door ding. And we can teach you how to turn those blemishes into PROFIT!

Beat the competition to the punch today by signing up for these great new workshops:

HEADLIGHT RESTORATION
(Half-Day Workshop) n the modern economy, employee turnover is a prevailing issue for business owners
This is a virtually untapped market with huge profit opportunities. So, why spend thousands
with outside vendors when you can do it yourself in-house? Our process is fast, affordable, and Iand management, seemingly irrespective of industry. But nowhere is this problem
can be done anywhere in the dealership. more pronounced than in the world of automobile dealers. As of fall 2019 av-
erage annual turnover rate within the industry was 46%, which represents Houston Schans
Marketing Director
BUMPER REPAIR an all time high. The annual turnover for sales associates was in excess of Information On Demand
(One-Day Workshop) 80%. While it is easy to pin blame for these trends on the COVID pandemic,
This is a huge market with massive profit potential. That’s because you can save your custom- turnover had been trending in that direction in the years leading up to the
ers the cost of a new bumper and down time by offering a quick-turnaround bumper repair and start of lockdowns. Between 2016 and 2019, there was an industry wide increase in
touch-up. Virtually every vehicle has a scuff, scratch, nick or chip. Bumper Repair is an excel- turnover of 15%. This situation has only worsened with lockdowns and a slowdown
lent way to design an additional profit stream into your dealership, so let our training help you of the economy.
take advantage of this huge market immediately!

This might lead dealership owners and management to seek ways to mitigate this
PAINTLESS DENT REMOVAL
(Three-Day Workshop) turnover and find solutions that encourage retention. Several of the factors that lead
This workshop combines classroom instruction and hands-on practice to bring a whole new to employees either leaving voluntarily or being terminated are observable before the
profit center to your service department. Every essential tool combined with proper technique hiring ever takes place. With nearly one out of every three Americans possessing a
is demonstrated. Attendees will use each tool and practice each technique until they become criminal record, and over half of all job applications containing false information, there
proficient. Each of the training days will include lesson plans on practice panels, as well as is a staggering amount of dishonest applicants slipping through the cracks. Employ-
removing dents from actual vehicles. ee theft continues to rise year after year, and in the
case of dealerships over half of dealership owners
INTERIOR REPAIR have experienced embezzlement from an employ-
(One-Day Workshop) ee or know someone who has. Not only can back-
The Interior Repair Industry is a large market with massive profit potential. Virtually every vehi- ground screening greatly reduce the likelihood of
cle has an interior rip, scuff, tear or burn. This is an excellent way to provide a valuable service any of these adverse events ever making there way
to your customers and see profits grow even faster with both trade-ins and purchased vehicle
repairs. Stop outsourcing to independent vendors and move the profits back in-house! onto your dealership, but can also cover you from
liability after the fact. All the more reason to do due
WINDSHIELD REPAIR diligence and know who you hire.
(Half-Day Workshop)
Windshield Repair is the easiest sell in the service drive with the maxi-
mum return, with over six million repairs paid by insurance and another
four million in customer pay. The cost to the customer is minimal and the
profit opportunities are enormous. This is a cutting-edge repair process Sources
that is easy to operate, with quick repair times, and enhanced repair clar- Cox Automotive:https://www.coxautoinc.com/market-insights/2019-dealership-staffing-study-released
Pew Research Center: https://www.pewresearch.org/fact-tank/2020/11/09/the-pace-of-boomer-retirements-has-accelerated-in-the-past-year/
ity. In fact, most repairs can be completed in less than 15 minutes, which Data USA: https://datausa.io/profile/naics/car-dealers
will allow your technician to complete more repairs and add more profits Emsi: https://www.economicmodeling.com/demographic-drought/
to the bottom line. U.S. Bureau of Labor Statistics: https://www.bls.gov/charts/employment-situation/civilian-labor-force-participation-rate.htm
Wards Auto Dealers: https://www.wardsauto.com/dealers/auto-dealers-get-raw-deal-thieving-employees
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