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SALES TRAINING

Look no further than The Academy for Automotive Professionals to give
your team a running start on the Road to Success. We have a proven
track record dating back to 1995, with thousands of sales professionals
participating in our workshops. Many of these workshops are conducted
at our state-of-the-art Atlanta-based training facility, while the others take
place in-dealerships and training locations throughout the United States
and Canada.

Check out a few of our most popular workshops and then contact us today
about the training needs of your dealership.

PROFESSIONAL SELLING SKILLS
(Three-Day Workshop)
This nationally acclaimed Professional Selling Skills program is an intensive three-day
comprehensive “Road to a Sale” program designed to provide your salespeople with a hands-on
comprehensive sales process, enabling them the best opportunity to sell more vehicles and build a
successful career. Your salespeople will learn a showroom proven process, role-playing every step
to ensure long-term retention, so they will be prepared to hit the ground running when they return to
the dealership. Participants will learn both interpersonal and consultative selling skills, how to gain
early control of the sales process, the importance of a proper reception, how to conduct an effective
consultation, how to perform a dynamic value-building product presentation and demonstration,
how to transition from the demo to the write-up, how to walk the trade, the fundamentals of closing,
proper T/O techniques, proper delivery procedures, and follow up techniques that get results.

SELLING USED VEHICLES
(Half-Day Workshop)
Salespeople who want to increase their sales & income should attend this nationally
acclaimed workshop and learn the keys to selling more used vehicles. This program
demonstrates how to properly qualify the used car prospect, how to select the right
vehicle, how to present a dynamic value building used vehicle walk-around (on any
brand), proper demonstration techniques, how to close on the customer’s objections
& how to deliver more units at higher gross profits. This workshop prepares your
salespeople on how to sell more vehicles in the largest segment in the industry.

NEGOTIATING FOR GROSS
(Half-Day Workshop)
In this workshop, your salespeople will learn non-confrontational negotiating
techniques, how to ask for the order, isolate and finalize objections, winning negotiation strategies,
power closing techniques, how to counter customer negotiating tactics, as well as a variety of
proven price justifications that will close the sale.

This workshop will teach salespeople and managers to master the negotiation process! After this
workshop, your people will close more deals with confidence, leaving more profit in the deal, and
customer CSI will go through the roof! Success comes with being prepared.

On The Move 2022 9
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