Page 8 - On The Move - 19-3
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“I had to
do it to
sell the job”
ontrolling discounts is a major task in many stores. I have seen managers who
Cconsider it part of doing business and others who refuse to at all. Regardless, every
time you do, it costs you net profit! Are discounts out of control in your store? We
should have learned from the sales side the people directly connected to the emotional
contact point with the customer will buy into the emotion of the moment and give it up
right away, or better yet, let me check with my manager and let’s see what we can do.
They might as well say yes with that line. The one I love is the senior citizen discounts.
What is a senior citizen? Without clearly defined guidelines, it can get crazy – quick!
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