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VOLUME 19 ISSUE 3
                                                                                             JULY - SEPT 2022



                                        WANDA CRONIC HOWELL:                        18   New ASE Adopt-A-School

                                                                                         Program Offers Two-Way
                                        Taking Cronic Dealerships                        Street to Technician
                                                                                         Recruitment
                                        into the Future.       PAGE 24-25           	 	  Mike	Alford
                                                                                         NADA
                                                                                    22   Hiring in the Auto Industry:
                                                                                         It's a Puddle, Not a Pool
                                                                                    	 	  Joe	Porter
      in this issue:                                                                24   Taking Cronic Dealerships
                                                                                         Assurant


                                                                                         into the Future:
                                                                                         Ellie	White-Stevens
      2	    Mission Statement                8    4 Ways to Generate More             	  Wanda Cronic Howell
      	     Board	of	Directors                    Revenue in the Parts              26   Digital Retailing Streamlined
                                                  Department                             Car-Buying Process
      4	    Drive On                              Lauren	Epler	                          Consumers and Dealers
      	     Shayne	Wilson                    	    Revolution	Parts                       Benefit from Improved
      	     MAADA	President                                                              Efficiency
                                             12   Can Introverts Make               	    Jonathan	Smoke
      5	    Advertiser’s Guide                    Great Car Salespeople?	           	    Cox	Automotive
                                             	    Jason	Unrau
      6     Discounts are Costing You        	    CBT	Automotive	Network            28   Time to Consider
            NET PROFIT!                      	                                           Re-evaluation of Third
      	     Lee	Harkins                      14   Lift Safety                            Party Digital Vendor
      	     M5	Management	Services                Lori	Matthews                     	    Nick	Brunotte	&	Tyler	Rauch
                                             	    KPA                               	    DHG	Dealerships





      ON THE MOVE STAFF:

      Randy Nelson, Editor-in-Chief
      rnelson@maada.com
                                                   CONTRIBUTING WRITERS:            On The Move is published four times annually by the Metro
      Dawn Palzewicz, Art Director                 Mike Alford, Nick Brunotte,      Atlanta Automobile Dealers Association. Any reproduction
      dpalz@icloud.com                             Lauren Epler, Lee Harkins,       in whole or in part of the contents of this publication is
                                                   Lori Matthews, Joe Porter,       prohibited without prior consent of the Metro Atlanta Auto-
      Contact:                                     Tyler Rauch, Jonathan Smoke,     mobile Dealers Association. The appearance of advertisers
                                                                                    does  not  constitute  an  endorsement  of  the  products  or
                                                   Ellie White-Stevens, & Jason Unrau  services by the Metro Atlanta Automobile Dealers Associa-
                  MAADA                                                             tion. This publication is distributed with the understanding
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                  Atlanta, GA 30339                Staff Photographer               accounting or other professional services and/or advice
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