Page 8 - On The Move 18-4

By J.W. Southwick
Editor-in-Chief for
On the Move
MAADA

imes they are a changin'.” That’s a cliché that realm of electric vehicles has been range anxiety. Early in their
“Tis actually quite relevant in our society today. development, EVs seemed to be trapped in a cage limiting them
In addition to a pandemic that has forced everyone to to 60 or 80 miles of travel before requiring recharging. Those
rethink how they go about their day-to-day business, limits led many to believe that EVs would never reach the level
we’re seeing technology advance at an exponential of practicality required in daily life. But engineers pressed on,
rate. Whether it’s advances in the medical field, and they eventually cracked the code which unlocked higher
communications, or space exploration, it seems as if distances. Now, there’s several EVs available that can easily
eclipse 150 miles of range, including some that can top 300, like
there’s something groundbreaking to discuss on a daily the Ford Mustang Mach E.
basis. The automotive field is no exception.
Make no mistake, there’s still plenty of challenges to overcome.
We’re witnessing the proliferation of electric vehicle technology, Price and charging infrastructure are two that sit atop the list. On
and it’s advancing at a rate that requires us all to step-up and the price side, many consumers are having a hard time justifying
prepare for the future. What once seemed like a novelty is the high cost of entry into the EV realm. And on the charging
quickly accelerating down the road to becoming mainstream. infrastructure side of the equation, consumers struggle with

the concept of limited access to rapid recharging, especially
For years, the highest hurdle for automakers to overcome in the for things like family road trips, when they consider that filling

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