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Welcome to our Fall Edition of ON THE MOVE MAGAZINE!

THE ATLANTA INTERNATIONAL AUTO SHOW SCHEDULED
TO RETURN MARCH 16TH – 20TH, 2022
Next year marks a big anniversary for the And as Atlanta’s consumers prepare to make that new vehicle
Atlanta International Auto Show as we’ll be purchase, you want to be sure that you’re reaching them by
celebrating its 40th installment! We’re already placing your ad in the Official Show Guide of the Atlanta
working behind the scenes to put a great event International Auto Show! The show guide features vehicle
together, so be sure to stay tuned to our website, previews, industry articles, ads, and other content that visitors
goautoshow.com, as well as our Facebook and to the show utilize while exploring the exhibits. The guide gives
Instagram pages to see what’s in store. you the power to interact directly with consumers via links
built right in, which will take them directly to your website,
Continuing as the largest and longest-running exposing them to the information they need as they journey
public event hosted at the Georgia World along the road to a vehicle purchase. Don’t miss your chance
Congress Center, we’ll once again be back in to connect with them!
the C Hall of the venue, which is conveniently
located adjacent to multiple parking options for To reserve your ad space, please contact us at (770) 916-1741 or
visitors. email J.W. Southwick at jw@maada.com.

ACADEMY FOR AUTOMOTIVE PROFESSIONALS
The fall issue of On the Move highlights The Academy for Automotive Professionals, here at the Metro Atlanta Automobile
Dealers Association, which is the largest dealer-owned facility of its kind in the country. Inside, you’ll find information
regarding the current course offerings as well as articles that touch on relevant issues in the automotive field. Thoughtful,
informative training by industry professionals is essential for a successful automotive career, and that’s what you’ll get
here at The Academy. We are your one-stop training source for Sales, Management, Service and Collision! For more info,
give us a call at (770) 916-1741 or visit maada.com/the-academy.

2021 TOYS FOR TOTS CAMPAIGN

Let’s get right to it, when discussing Toys for Tots. The To help ramp-up donations, it’s always helpful to host special
dealers of the MAADA did an absolutely stellar job with the events at your dealerships, expanding on opportunities
2020 campaign! In the face of the pandemic, with all the for members of the community to make donations. Those
challenges it presented, you all rose up and brought your additional visitors may just be in the market for a new vehicle,
“A-game” for Atlanta’s less fortunate kids. Thanks to your so the added exposure is certainly a benefit! Classic car
hard work, the U.S. Marine Corps Reserve and the Atlanta shows and customer appreciation cookouts are just a couple
Toys for Tots team distributed 727,814 toys, supporting of examples of events that can help drive
363,907 children. We’re extremely proud of your efforts! donations. When you schedule those
events, be sure to let us know so we
It's important to remember that some very key players, can help promote them. You can email
normally associated with the Toys for Tots campaign, were event information to J.W. Southwick,
taken off the field due to the pandemic. Despite that, the Director of Marketing for the
donations were strong and that would not have been MAADA, at jw@maada.com.
possible without Atlanta’s franchised auto dealers.
If you haven’t participated in
Looking ahead to this year’s campaign, it’s important that the past and would like to join
we refocus our attention on the effort and get an early start this year’s campaign, please
on the planning. Donation boxes will be distributed to contact us at (770) 916-1741
dealers the week of October 25th. We’ll be picking up or email toysfortots@maada.
donations slightly later this year, trying to squeeze all the com.
donations we can out of the campaign. Those pickups
will occur December 15th thru the 22nd. Please be We thank you all for your By Shayne Wilson
sure to note those dates on your calendars! continued support of MAADA
throughout the year! MAADA President
4 www .maad a. com
4 www.maada.com