Page 32 - On The Move - Volume 17, Issue 1

GMC Finds New Customers

The GMC brand of premium trucks and SUVs three AT4 models with more on the way, Brook
has seen several years of good growth, says Phil says.
Brook, vice president of Buick and GMC Market- “We are seeing different customers” buy
ing. the AT4, he says. They are affluent, active and “a
Its Denali luxury sub-brand has been bit younger than we originally thought.” They’re
especially successful: 30% of all GMC vehicles also buying heavily contented models – they “tick
sold are Denali, and the average transaction price every box in terms of options,” Brook notes.
is $54,901, slightly less than Mercedes-Benz’ Sierra Light Duty retail sales are up more
$55,542 but more than Jaguar’s $51,567, he than 21% year-to-date, Brook says, while the
says. Sierra heavy-duty had the best third quarter in 13
In 2018, with the launch of the Sierra AT4 years, with the highest Denali penetration among
('20 model pictured), GMC introduced the GMC models at 63%. Of Sierra HD sales, 88% are
AT4 sub-brand, a premium off-road Denali or AT4 Crew trim levels, he says.
trim level. GMC currently offers Over the past five years, sales for Sierra
light-duty and HD trucks have been stable, rising
from 211,833 in 2014 to 224,139 in 2015.
Deliveries dipped slightly, to 219,554 in 2018,
according to Wards Intelligence data. Through
October, Sierra sales are up 6.7% to 183,264
units.
Source: Wards Auto

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