Page 6 - On The Move - Volume 16, Issue 3

WELCOME TO THE SUMMER EDITION OF ON THE MOVE MAGAZINE!

2019 ATLANTA INTERNATIONAL AUTO SHOW

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It seems like only yesterday that we were making the final preparations for the 37 Annual Atlanta International
Auto Show. But when you step outside and feel that Atlanta heat, it’s clear that we’re already in the midst of another
sizzling summer. This year’s show was a great success, providing visitors with a fantastic array of the auto industry’s
latest and greatest vehicles, as well as a glimpse into the creativity of the past. Without the help of Atlanta’s media
partners, many who visited may not have made it out at all, so it’s important for us to give them a shout out
for a job well done.

One of the central CNN, TNT, AMC, ESPN and more. Additionally, out. 680 The Fan, 92.9 The Game, Kicks 101.5, Star
attractions at this they provided some smiles for the kids at the 94, New Talk 106.7, Rock 100.5, V103 and WSB-
year’s event, the GM show, with special appearances throughout the AM all worked with us on this year’s show.
Futurliner, drew quite weekend by SpongeBob SquarePants. And if you
a crowd, and it got some quality paid attention to any of the large digital billboards Advertising is a key component of automotive
air time in the run-up to the show. around the Metro Atlanta area in the lead-up to sales. We don’t need to remind you of that.
FOX 5’s Paul Milliken did a live the auto show, you probably caught a glimpse However, we would like to remind you to support
preview of it the morning before the of our ads, which ran on ClearChannel Outdoors’ the media organizations who support you. So,
official opening of AIAS ’19, as well displays. They’ve been a great partner for years, when you’re putting your advertising budget
as touching on the other great things and their billboard coverage is key to a successful together, keep all of these companies in mind.
to see. WSB’s Brittany Tenenbaum and ad campaign.
Nelson Hicks also spent some time 2020 Atlanta International Auto Show Dates:
discussing the Futurliner, while also And we can’t forget about our radio partners. They, February 26th thru March 1st – Building C of the
covering the action live from the show too, are absolutely essential for getting the word Georgia World Congress Center.
floor.

Out in the lobby of the auto show, located THANK YOU FOR YOUR SUPPORT MEDIA PARTNERS
in the C Building of the Georgia World
Congress Center, several of the news stations
had their weather vehicles on display, which is
always a big hit for visitors. 11 Alive, FOX 5 and
WSB-TV participated, each with many of their
on-air personalities available to meet and greet
patrons. Additionally, WSB-TV had their mobile
“weather wall” set up, giving visitors a chance to
see what it’s like to do a weather forecast.

Another media partner that’s played
a key role in our advertising efforts is
Comcast Spotlight. They do a great
job of getting our message out on
networks such as FOX News,

ACADEMY UPDATE
Are you equipping your team members for success in the automotive industry? Don’t forget – MAADA’s
Academy for Automotive Professionals is here for you! With programs in sales and fixed operations, we’re ready to train your
employees for the day-to-day scenarios that they’ll be facing at your dealerships. And if you haven’t visited our facility recently,
By Shayne Wilson you should! Take a look at the state-of-the-art
MAADA President equipment that we have in place and meet with
the training staff to review the latest programs
available. To schedule a tour, give us a call at
(770) 916-1741.
4 www.maada.com