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s the Automotive industry continues to evolve,
Adealerships continue to face an ever-growing number

of options when it comes to the vendors who manage
their Digital Marketing. While some marketing strategies
and vendor mix are dictated by manufacturer co-op
programs, others are driven purely by word of mouth, 20
By Nick Brunotte By Tyler Rauch
Director Senior Manager groups or personal recommendations. Some dealerships

DHG Dealerships DHG Dealerships prefer the “one-stop-shop,” while others prefer a “checks
and balances” strategy.

Regardless of where you fall in the spectrum, we’re
still talking about advertising, historically a top
four expenditure on your financial statement. As
we close the chapter on 2021 and look into 2022,
there will undoubtedly be new challenges and
opportunities. Digital marketing has - and will
remain - a challenge for some dealerships and an
opportunity for others. As a result, you may find
yourself preparing to make a change in the new
year.
14 www.maada.com
14 www .maad a. com