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“If EV adoption is a goal

for the manufacturer, there

is really strong evidence

here that working with your

dealer body is going to be

a great way to help actually

get those vehicles sold.”

the product side of the equation – or the historic lack
thereof, in this case.

Consider this: At the end of 2020, automakers
collectively offered 206 different makes and models of
gas-powered cars and trucks for sale in the U.S. The
number of models of battery-electric vehicles available
for sale at the end of 2020? Eleven.

It gets worse the more you break it down. Full-size
pickups made up 10% of new-car sales in 2020. The
number of ICE models available in that segment was
six, compared to zero powered by batteries.

Midsize/large cars accounted for 12% of 2020 new-
vehicle sales. There were 20 different ICE-powered
midsize/large car models available, versus – again –
zero powered by electricity.

Compact and midsize SUVs made up by far the largest
share of vehicle sales in 2020 – a combined 35%.
Consumers had the choice of 18 models of compact
SUVs and 21 models of midsize SUVs with internal-
combustion engines – and a grand total of two models
of BEVs between these two segments.

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On The Mo
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