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By Mike Stanton, n the coming years, we will see a
NADA President & CEO phenomenal uptick in the number
Iand type of battery electric cars
and trucks that are purpose-built for
a multitude of American car buyers,
and widely available for sale across
the country.

With all the buzz about EVs –
including pledges from just about
every automaker to transition their
fleets to electric as quickly as possible – you’d be
forgiven for thinking that day has already arrived. But of
course, it hasn’t – not yet.

Make no mistake; we are well on our way to a much
more electrified transportation future, and that is a
great thing. But while EV sales have grown considerably
just within the last year, they still make up a very small
percentage of overall new vehicle sales.

Consumers continue to opt for ICE vehicles with little
hesitation, and there are good reasons for that. Still,
far too little of our analysis of low EV sales focuses on

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