Page 23 - On The Move - Volume 16, Issue 4

Here are several examples that show how to
create personalized emails for different scenarios.

Follow-up:

Subject line option 1: Wonderful to meet you today!
Subject line option 2: I’ve included some information I believe will help!

Good morning [Name],

I really appreciate the time you spent with me talking about your search for a
vehicle for your family. All I want to do is help you find the right vehicle that ——helps you buy a car. I wanted to
recap our conversation to be sure I didn’t miss anything that will help me find the right vehicle for your needs.

• Your new vehicle must be flexible enough to hold family and friends, or equipment and gear, or both.
• Since you enjoy family road trips, it must be reliable, safe, and comfortable.
• As the primary driver, you want features that make your drive easier, more enjoyable, and are easy to use.

I’ve included a new report on our vehicle by an independent firm. I think you’ll find it an informative, quick
read. I’d like to set up our next meeting so I can answer any additional questions. Simply click on this link
for my online calendar, or call me at [phone number]

Many thanks in advance,
Name
Company
Title
Work Phone
My Cell Phone
Website

After you’ve left a message: After you’ve left several messages:

Subject line option 1: Sorry I missed you. Subject line option 1: Hoping we can connect!
Subject line option 2: When is a good time to chat?
Hi [Name],
Good day [Name],
I’m sorry we haven’t been able to connect recently.
I am sorry I missed you, I just left you a voicemail. I The last time we met, you seemed quite interested
called to [give a reason]. in our new [MODEL].

I’ll try you again on [date and time], but feel free I realize that you’re incredibly busy and want to
to reach me whenever works best for you at [phone respect your time. So, I’d be happy to schedule a
number] or shoot me an email. I look forward to meeting whenever it works for you - even after
seeing you soon. hours. If it’s more convenient, I can come to your
location.
Name
Company Many thanks,
Title Name
Work Phone Company
My Cell Phone Title
Website Work Phone
My Cell Phone
Website

Believe it or not, a handwritten note still gets the best attention. People feel like you took time especially for them and it
puts you a step above the rest. However, in some cases a follow-up email may be the step needed to bring a customer back to close the sale. By
following these guidelines and creating personalized emails that extend your relationships, you will convey your enthusiasm, professionalism,
and sincerity in your communication. And, of course, you’ll close more business.

On The Move 2019 21