Page 14 - Summer 2025

Consumer insights were captured by P+ Insights throughout the auto show season beginning in
September 2024. The survey reveals key insights into consumer behavior and the influence of auto
shows. A selection of standout findings is highlighted below. To view more specifics on the survey
findings, please look to the right or click here.

Comparison Shopping

While spending nearly three hours at a show, attendees engage with
more than 10 vehicles across 9 different brands, making auto shows an
unmatched opportunity for hands-on exploration. That three-hour window
14 is a key indicator of consumer engagement and dwell time, especially
for those actively shopping for their next vehicle and comparing options
in one place. This immersive experience allows consumers to compare

models, explore new technology, and genuinely envision themselves
Alan Schomer
behind the wheel. As a result, auto shows directly shape purchase
M5 Management
consideration: 36% of attendees add new brands to their consideration
Services, Inc.
list after the show, while 14% remove brands that are absent.
309.502.9390
alanschomer@m5ms.com
Ride-and-drive experiences further amplify the impact. Thirty percent of all attendees say they are
more likely to purchase a vehicle they test drive or ride at the show, and 61% of those experiences
directly influence buying decisions, whether by introducing a new vehicle, reinforcing a planned
purchase, or making buyers more confident in their choices. For car manufacturers, this represents

a powerful opportunity to connect with motivated consumers and influence car shoppers in a
meaningful way.

Local Dealership Impact
With attendees actively in the market to buy a vehicle, these events attract serious shoppers
ready to make decisions. Dealerships see noticeable sales spikes following shows that
feature their brands, and foot traffic gets a clear boost—35% of attendees say they plan to

visit a dealership after the show, jumping to 46% among those intending to buy within the
next three months.

Evolving Auto Industry
As the automotive industry continues to evolve and buyers seek
increasingly immersive experiences, the AEA’s new data affirms that
auto shows remain a critical part of the consumer decision-making
journey by delivering brand discovery, engagement and conversion
at scale.

AEA membership is open to all auto shows. To date, 28 auto shows
have joined the alliance, including: Arizona International Auto Show,

Continue on page 14.

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