Page 13 - Summer 2025
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Commissioned by the AEA and fielded across the 2024-2025 auto show season, the survey gathered
insights from nearly 20,000 attendees at 27 AEA member shows. The data confirms what many in the
industry have long known, which is that auto shows continue to lead the charge when it comes to
selling vehicles:
• A striking 78% of attendees say the auto show
influenced their purchase decision, with 80% of those 13
looking to buy within three months reporting it was a
key factor in their choice.
• Additionally, 25% of all respondents say auto shows
have more influence on their decision than any other
medium.
• Half of attendees (50%) altered their consideration list
after attending an auto show.
• Perhaps most telling, 90% of attendees
said they hoped to see a brand that wasn’t
present, making a brand’s absence a
missed opportunity to capture in-market
buyers.
“Auto shows are one of the most powerful tools in the car-
buying journey, giving consumers the hands-on experience they
need to make confident, informed decisions, something digital
marketing alone simply can’t deliver,” said AEA Chairman Kevin
Mazzucola. “With 80% of near-term buyers saying the show
influenced their purchase, the data makes it clear that auto
shows don’t just showcase vehicles, they drive real consumer
action.”
43% of attendees are in-market
shoppers and plan to purchase a On The Move 2025
vehicle within 12 months.