Page 13 - Summer 2025
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Commissioned by the AEA and fielded across the 2024-2025 auto show season, the survey gathered
        insights from nearly 20,000 attendees at 27 AEA member shows. The data confirms what many in the
        industry have long known, which is that auto shows continue to lead the charge when it comes to
        selling vehicles:









                       •  A  striking  78%  of  attendees  say  the  auto  show

                          influenced their purchase decision, with 80% of those                                      13

                          looking to buy within three months reporting it was a

                          key factor in their choice.

                       •  Additionally, 25% of all respondents say auto shows

                          have more influence on their decision than any other

                          medium.










                       •  Half of attendees (50%) altered their consideration list

                          after attending an auto show.

                       •  Perhaps  most  telling,  90%  of  attendees

                          said they hoped to see a brand that wasn’t

                          present,  making  a  brand’s  absence  a

                          missed opportunity to capture in-market

                          buyers.



                                                “Auto  shows  are  one  of  the  most  powerful  tools  in  the  car-
                                                buying journey, giving consumers the hands-on experience they
                                                need to make confident, informed decisions, something digital
                                                marketing alone simply can’t deliver,” said AEA Chairman Kevin
                                                Mazzucola. “With 80% of near-term buyers saying the show
                                                influenced their purchase, the data makes it clear that auto

                                                shows don’t just showcase vehicles, they drive real consumer
                                                action.”
                                                       43% of attendees are in-market
                                                      shoppers and plan to purchase a    On	The	Move	2025
                                                          vehicle within 12 months.
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