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or 13 consecutive years, the dealers of the Metro Atlanta
Automobile Dealers Association have participated in the
Fannual U. S. Marine Corps’ Toys for Tots campaign to help
Atlanta’s less fortunate children. It’s a mission the organization
has always viewed as a vital part of serving the community. No one wants any child to wake
up on Christmas morning without gifts under the tree. There’s nothing like the sheer joy of
children ripping away at wrapping paper, revealing toys that bring smiles to their faces, as
well as smiles for their parents. That’s what drives the MAADA to act and make a difference.

2020 presented a significant challenge for the U.S. Marine With the help of the radio stations of Cox Media Group and
Corps Reserve and the Atlanta Toys for Tots organization Effectv to promote the 2021 campaign, the message went out
collecting over 720,000 toys during the holiday season and to Atlantans that their help in 2021 was crucial. And as the
2021 the goal was even higher. It’s hard enough to collect the MAADA team collected toys from the participating New Car
toys necessary to help all the kids in need in a normal year, & Truck Franchised Dealers; it was obvious that people heard
not to mention during a pandemic, erasing the concept of the call. Utilizing multiple vans and box trucks, the team
“normal!” canvased the Metro Atlanta Area, often having to travel to the
Toys for Tots warehouse multiple times each day, to drop off
Working with Kelley Wilson, the Atlanta Toys for Tots the thousands of toys collected to be sorted and delivered to
Coordinator, a plan was put in place for the franchised new the families in need and to make room for the remaining toys
car and truck dealers of Metro Atlanta to spearhead the effort to be collected.
to collect as many toys as possible for the 2021 campaign.
“We were really worried about the 2021 campaign,” said An official tally of the toys collected won’t be available until
Kelley, “but the MAADA and its franchised dealers have late January or into February. But, as you can see in the
always been there to help.” photos, the dealers of the MAADA did a fantastic job for
Atlanta’s less fortunate children. Well done and thanks to all
who supported the 2021 effort.

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On The Mo ve 2022 21