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Branding is critical for millennials. If your 65-year-old dealership owner

still insists on being the face of every traditional television advertisement, you’ll

still sell cars to this generation, but you won’t maximize your opportunities.

Millennials, the largest and most diverse generation in
the U.S., are beginning to buy cars in greater numbers.
By Matt Copley, But it’s not clear how well dealerships will be able to
Director of Product serve their needs with business as usual.
Marketing for PureCars For years the automotive industry has speculated that
millennials would be the downfall of retail automotive
and a bellwether generation for SAAR to shift volume
toward the fleet side in support of ride sharing, Uber,
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