Page 3 - On The Move - Volume 18, Issue 1
P. 3

in this issue:






                                             6    39th Annual Atlanta               20   Wholesale Prices Decline on a
                                                  International Auto Show                Typical Seasonal Pattern in
                                                  “Atlanta’s Spring Thing!”              November
                                             	    J.W.	Southwick                    	    Jonathan	Smoke
                                             	    MAADA	                            	    Cox	Automotive
                                             8    Driving Georgia's Economy         23   Fresh Perspectives on Car Ownership
                                                  Annual Contribution of Georgia's   	   Tom	Tortorici
                                                  New Car Dealers
                                             	    NADA
                 PREVIEW    PAGES 6-7        10   What COVID Has Taught Us About
                                                  the Future of Auto Retailing
                                                  Peter	Welch

                                             12    Your Plan B
                                                  In the Middle of a Rising Tide
           VOLUME 18 ISSUE 1                 	 	  David	Adcock
                                                  Binary	Auto
    JANUARY - MARCH 2021                     14   Marketing and Innovation
                                                  in a Downturn
                                             	    Ilana	Shabtay                     26   Community Service
                                             	    AutoLeadStar                           MAADA Dealers Shine for
      2	   Mission Statement                                                             Atlanta's Kids at Christmas
      	    Board	of	Directors                16   Vendor Mapping:                   	    J.W.	Southwick
                                                  Allow the Past to Inform the Future  	  MAADA
      4	   Drive On                          	    Nick	Brunotte
      	    Shayne	Wilson                     	    Dixon	Hughes	Goodman,	LLP
      	    MAADA	President                                                          28
                                             18   Online Tools Help Car Dealers
      5	   Advertiser’s Guide                     Retain Service Customers
                                             	    Steve	Finlay
                                                                                    34   Local Car Show Spotlight:
                                                                                         The Roswell Motoring Festival
                                                                                    	    J.W.	Southwick
                                                                                    	    MAADA

      ON THE MOVE STAFF:

      J.W. Southwick, Editor-in-Chief
      jw@maada.com
                                                   CONTRIBUTING WRITERS:            On The Move is published four times annually by the Metro
      Dawn Palzewicz, Art Director                 David Adcock, Nick Brunotte,     Atlanta Automobile Dealers Association. Any reproduction
      dpalz@icloud.com                             Steve Finlay, Ilana Shabtay,     in whole or in part of the contents of this publication is
                                                   Jonathan Smoke, Tom Tortorici,   prohibited without prior consent of the Metro Atlanta Auto-
      Contact:                                     Peter Welch, and J.W. Southwick  mobile Dealers Association. The appearance of advertisers
                                                                                    does  not  constitute  an  endorsement  of  the  products  or
                                                                                    services by the Metro Atlanta Automobile Dealers Associa-
                  MAADA                            PHOTOGRAPHY:                     tion. This publication is distributed with the understanding
                  440 Interstate North Parkway     J.W. Southwick                   that the publisher and distributor are not rendering legal,
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                                                                                    and assume no liability whatsoever in connection with the
                                                                                    use of this publication. If legal, accounting or other profes-
      770-916-1741                                                                  sional advice or assistance is required, the services of a
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