Page 28 - On The Move - Volume 18, Issue 1
P. 28
By J.W. Southwick
Director of Marketing
& Social Media
MAADA
or many years, the dealers of the Metro 2020 presented a significant challenge for the U.S.
Atlanta Automobile Dealers Association Marine Corps Reserve and the Atlanta Toys for Tots
organization in accomplishing their mission. It’s hard
Fhave participated in the annual Toys for enough as it is to collect the toys necessary to help all
Tots campaign to help Atlanta’s less fortunate the kids in need, out there, so when the coronavirus
descended upon us all, erasing the concept of “normal,”
kids. It’s a mission that the organization has the annual challenge was elevated to monumental
always viewed as a vital part of serving the status. With several of Toys for Tots’ primary corporate
partners having to drop out of the effort because of the
community. No one wants any child to wake pandemic, they needed someone to step up and lead
up on Christmas morning without gifts under the charge, and they needed someone fast.
the tree. There’s nothing like the sheer joy Kelley Wilson, the Atlanta Toys for Tots Coordinator,
of children ripping away at wrapping paper, knew who to call. She reached out to the MAADA, and
after a couple of quick conversations, a plan was put in
revealing toys that bring smiles to their faces, place for the franchised new car and truck dealers of
as well as smiles for their parents. That’s what Metro Atlanta to spearhead the effort. “We were really
worried about how we would pull the 2020 campaign
drives the MAADA to act and make a difference. off,” said Kelley, “but the MAADA has always been there
to help.”
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