Page 12 - On The Move - Volume 18, Issue 1
P. 12

Reprinted with permission from NADA

      "It is my hope that the rest of the industry, including automakers, heed the lessons already

      learned, and truly listen to what their own customers are telling them about the importance

      of convenience, flexibility, transparency, and fairness in the vehicle sales process."





                                                                                                    By Peter Welch
                                                                                                    Former NADA
                                                                                                    President and CEO




                                                                                      The  coronavirus  pandemic  has  taught
                                                                                      everyone in and around the auto industry
                                                                                      a number of important lessons.

                                                                                      One  of  the  biggest  lessons  is  that  the
                                                                                      business  of  selling  and  servicing  cars
                                                                                      and trucks is absolutely essential to the
                                                                                      safety and well-being of Americans.

                                                                                      Our  personal  vehicles  have  proven
                                                                                      instrumental  in  getting  us  through  this
                                                                                      pandemic.  They’ve  gotten  doctors,
                                                                                      nurses, and patients to hospitals. They’ve
                                                                                      gotten  researchers  to  the  lab.  They’ve
                                                                                      gotten our kids to schools when schools
                                                                                      are open. And they’ve gotten just about
                                                                                      all of us to the grocery store more times
                                                                                      than any of us would care to count (or
                                                                                      personally owned vehicles have brought
                                                                                      the groceries to us).


                                                                                      As  we  wade  through  another  spike
                                                                                      in  COVID  cases,  it  is  critical  that
                                                                                      policymakers everywhere remember that
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